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Transform business ideas into powerful brands
PRODUCT MARKETING AND BRANDING
Empower existing brands with product strategy
LAKONIKA was founded in response to the growing demand for advanced product marketing solutions for startups and emerging companies. Our mission is to help businesses enter the market with a compelling value proposition and a solid go-to-market strategy. We excel in launching new products and strengthening the positioning of existing ones.
Whether you're looking to turn an idea into a successful business or boost your market presence, we’re here to provide expert guidance and support at every stage.
WHAT WE DO
LAKONIKA is a product marketing and branding agency. Partner with us to receive support with the following tasks:
Product-Market Fit Audit
We analyze your target audience and competitors to ensure your product solves real market needs.
Positioning & USP Development
Define what makes your solution unique and why customers should choose you.
Pricing Strategy
Develop profitable monetization models tailored to your market.
We analyze your target audience and competitors to ensure your product solves real market needs.
Positioning & USP Development
Define what makes your solution unique and why customers should choose you.
Pricing Strategy
Develop profitable monetization models tailored to your market.
Brand Platform
Develop your brand’s core DNA: name (if needed), story, and voice to resonate with your audience.
Visual Identity
Logo and design system that reflects your brand’s personality and ensures recognition across all touchpoints.
Develop your brand’s core DNA: name (if needed), story, and voice to resonate with your audience.
Visual Identity
Logo and design system that reflects your brand’s personality and ensures recognition across all touchpoints.
GTM Strategy
A step-by-step launch plan tailored to your product, market, and goals—from pre-launch to scaling.
Sales & Marketing Kits
Powerful tools to equip your team: pitch decks, sales scripts, and collateral that convert interest into action.
A step-by-step launch plan tailored to your product, market, and goals—from pre-launch to scaling.
Sales & Marketing Kits
Powerful tools to equip your team: pitch decks, sales scripts, and collateral that convert interest into action.
Website Development
High-converting websites designed to showcase your product and capture leads.
Social Media Setup
Strategic profiles and content designed to build credibility and engagement from day one.
Paid Advertising
Targeted campaigns that drive qualified traffic and measurable results.
High-converting websites designed to showcase your product and capture leads.
Social Media Setup
Strategic profiles and content designed to build credibility and engagement from day one.
Paid Advertising
Targeted campaigns that drive qualified traffic and measurable results.
Launch. Grow. Dominate.
Whether you're validating an idea or scaling globally - we have your roadmap. Select a package below or get your custom solution.
Launch Pad
Perfect for early-stage startups ready to find their market fit and stand out.
From $1,500 | 4 – 6 weeks
Contact us
Growth Pack
Ideal for scaling startups aiming to refine their edge and hit the market hard.
From $3,000 | 8 – 10 weeks
- Deep Market Analysis
- Pricing Strategy
- Positioning Framework
- Full Brand
- GTM Plan
- Sales Enablement Kit
- Social Media Setup
Learn more →
Contact us
Strategic Shift
For established companies launching products or rebranding for impact.
From $7,000 | 12 – 16 weeks
- Advanced Audit & Pricing
- Global Positioning
- Complete Rebrand
- Website Redesign & Update
- Full GTM Strategy
- Social Media Refresh
- Extended Sales Enablement Kit
Learn more →
Contact us
Prices are listed in USD, excluding VAT. The final price depends on the project scope and industry specifics. Payment is available in USD or ILS at the exchange rate on the payment date.
Launch Pad
Perfect for early-stage startups ready to find their market fit and stand out.
What You Get:
Contact us to move forward:
What You Get:
- Market Fit Audit: Your idea validation with a quick audience and competitor scan.
- Positioning & USP: Clear unique selling proposition and messaging.
- Brand Basics: Logo, color palette, fonts, and basic style guide.
- Conversion-Focused Landing Page: Built on a no-code platform (e.g., Wix, Tilda, Elementor).
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Launch Pad
Perfect for early-stage startups ready to find their market fit and stand out.
Contact us to move forward:
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Growth Pack
Ideal for scaling startups aiming to refine their edge and hit the market hard.
What You Get:
Contact us to move forward:
What You Get:
- Deep Market Analysis: Dive into audience, competitors, and trends for a growth roadmap.
- Pricing Strategy: Monetization model and pricing recommendations.
- Positioning Framework: Refined USP and messaging for key segments.
- Full Brand: Logo, guidelines, and design for up to 3 assets (e.g., business cards, social banners).
- GTM Plan: Focused launch plan with key channels and 1–2 month timeline.
- Sales Enablement Kit: Product presentation, leaflet, and one extra asset (e.g., one-pager).
- Social Media Setup: Profile design, visual templates, and content strategy for 2 platforms (no ongoing management).
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Growth Pack
Ideal for scaling startups aiming to refine their edge and hit the market hard.
Contact us to move forward:
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Transformation Pro: Redefine Success
For established companies launching products or rebranding for impact.
What You Get:
Contact us to move forward:
What You Get:
- Advanced Audit & Pricing: In-depth market report, advanced monetization model, and pricing recommendations.
- Global Positioning: Comprehensive messaging for new or existing products.
- Complete Rebrand: Full design system and website (5–7 pages with lead capture).
- Full GTM Strategy: Multi-channel roadmap for 3–6 months, syncing with your rebrand or product.
- Social Media Refresh: Updated visuals, templates, and strategy for up to 3 platforms (no ongoing management).
- Extended Sales Enablement Kit: Up to 5 assets (e.g., pitch deck, scripts, brochures).
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Transformation Pro: Redefine Success
For established companies launching products or rebranding for impact.
Contact us to move forward:
Contact us to move forward:
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Enhance Product Marketing Processes and Expertise in Your Company
We consult companies in their growth stage, helping to systematize and streamline the processes of product marketers and increasing the efficiency of your product processes.
We analyze your business, goals, and current processes to propose an effective organizational structure and collaboration frameworks. We also develop guidelines and templates to streamline and enhance the quality of marketing tasks.
With clear and consistent processes, employees always know what to do, their motivation increases, and new marketers integrate into the process much faster.
We analyze your business, goals, and current processes to propose an effective organizational structure and collaboration frameworks. We also develop guidelines and templates to streamline and enhance the quality of marketing tasks.
With clear and consistent processes, employees always know what to do, their motivation increases, and new marketers integrate into the process much faster.
LESS WORDS –
MORE MEANING
WHAT INSPIRES US
In the modern world, information overload has become the new normal and dictates new rules. It is critical to communicate with clients using laconic, clear, and meaningful messages.
Our goal is to unlock the product's potential through unrivaled value, differentiation, and crystallized positioning. We craft the right messages and implement them in all product communications. As a result, you get a strong brand that attracts customers, partners, and investors, forging an unparalleled market position.
Our goal is to unlock the product's potential through unrivaled value, differentiation, and crystallized positioning. We craft the right messages and implement them in all product communications. As a result, you get a strong brand that attracts customers, partners, and investors, forging an unparalleled market position.
Polina Ilugdina
Founder of LAKONIKA
CASES
FAQ
Yes! A consultation lasts 60 minutes and costs $140. A package of 4 consultations is $460 ($115 per one). Start with a consultation if you’re unsure which plan to choose.
The cost depends on the project scope and industry specifics. For example, a basic Launch Pad (from $1500) suits a local IT startup with a simple audit, positioning, logo, and landing page. An advanced Launch Pad (up to $3000 ILS) is ideal for a fintech company targeting global markets. Contact us for an exact quote.
Payment is available in USD or ILS via transfer to an Israeli account. The exchange rate is determined on the payment date.
LAKONIKA is a team with international experience, delivering projects in the USA, Israel, and beyond. We offer affordable, transparent, and customized marketing solutions for startups and new businesses. Our 3 key advantages:
- Launch expertise: Specialization in product-market fit, positioning, branding, and GTM for startups and new businesses.
- Affordability: Services from 500 ILS, flexible packages (Launch Pad, Growth Pack, Strategic Shift) for any budget.
- Transparency and speed: Clear pricing, response within 24 hours, results in 1–2 weeks (e.g., PMF audit).
AVIRA Israelit
Objective: Develop a unique image and branding for a new Israeli brand of fragrance products.
Solution: We conducted an analysis of the market, target audience, and competitors to identify unique differentiators. The branding was built around its Israeli origins, with an emphasis on the scents of Israel. We developed the positioning, naming, and a visual system that combined two key symbols: the menorah (as a symbol of the tradition of lighting candles) and the calanit — the national flower symbolizing freshness and fragrance. This approach distinguishes the product on store shelves and in online spaces from those of foreign manufacturers and will resonate well with individuals who feel a connection to Israel.
Solution: We conducted an analysis of the market, target audience, and competitors to identify unique differentiators. The branding was built around its Israeli origins, with an emphasis on the scents of Israel. We developed the positioning, naming, and a visual system that combined two key symbols: the menorah (as a symbol of the tradition of lighting candles) and the calanit — the national flower symbolizing freshness and fragrance. This approach distinguishes the product on store shelves and in online spaces from those of foreign manufacturers and will resonate well with individuals who feel a connection to Israel.
Design Studio Allegori
We chose the name Allegori for our interior design studio because it conveys the idea of a deep connection between space and its symbolism. Allegory is an artistic device that uses images and symbols to convey hidden meanings. In interior design, this is reflected in how each design detail can tell a story, create an atmosphere, and convey a mood. The name Allegori emphasizes the agency's approach to design: each space is not just a combination of materials and forms, but a cohesive concept where every detail matters and helps express a unique idea or vision. Allegori aims to create interiors that are not only visually appealing but also meaningful, evoke emotions, and inspire.
UVIVO
Since 2007, UVIVO has been providing a full range of pet care and maintenance services. The company has decided to launch a new service—a concierge service that helps pet owners address any issues related to caring for their pets quickly and effortlessly. To launch the service, market research was conducted, positioning and pricing policy were developed, a go-to-market strategy was created, and communication materials were designed.
A Startup in the Art Sector
Objective: A startup in the art sector is creating a technological platform based on artificial intelligence for buying and selling artworks. The startup approached LAKONIKA with a request to develop materials to attract investors. The key goal was to create compelling and visually appealing presentation materials that would reflect the platform's innovation, market potential, and key advantages for investors.
Solution:
We developed a comprehensive approach to creating materials for the startup, which included the following stages:
Solution:
We developed a comprehensive approach to creating materials for the startup, which included the following stages:
- Market and Audience Analysis: Conducted an in-depth analysis of the online art platform market to identify market trends and unique opportunities that could interest investors.
- Business Plan Development: Based on market analysis and data from the startup, we created a clear business plan that outlined the growth strategy, projected revenues, and key success metrics.
- Investor Presentation (Pitch Deck): Designed a visually appealing and structured Pitch Deck that clearly highlighted the key aspects of the project and its attractiveness to investors.
- Video Presentation Creation: To enhance the visual component and attract attention to the project, we produced a short video. The video dynamically showcased the platform's key features, innovations in AI usage, and potential for scalability.
Repositioning and Content Strategy for WiseTREND
About the Client:
WiseTREND (www.wisetrend.com) is an USA-based company - an expert in AI-driven Intelligent Document Processing (IDP) solutions. The company helps businesses extract valuable insights from unstructured data and automate document-heavy workflows, enhancing operational efficiency.
Challenge: Despite its 15-year presence in the market, WiseTREND faced a challenge: with the rapid development of AI technologies, the company needed to refine its positioning and marketing communications. The goal was to strengthen its competitive advantages, increase brand awareness, and attract new clients.
To achieve this, we needed to:
📊 Market Analysis: Researched trends in AI-driven document processing, automation, and data extraction to identify growth opportunities.
🔎 Competitor Analysis: Assessed the positioning of key players, identifying strengths, weaknesses, and differentiation opportunities for WiseTREND.
🎯 Positioning & UVP Development: Crafted a clear and compelling value proposition, emphasizing WiseTREND’s technological superiority, flexibility, and reliability.
📝 Content Revamp: Created expert content for the entire website, including the homepage and 20+ product pages, ensuring relevance for the B2B audience.
📢 Company Presentation: Designed a structured and persuasive presentation highlighting the key advantages of WiseTREND’s solutions.
💼 LinkedIn Strategy: Developed content and promotion recommendations to boost brand visibility among potential clients and partners.
Results:
📈 29% increase in website engagement rate due to improved content and refined positioning.
🚀 2.8x boost in page views per visitor thanks to an optimized content structure.
🌍 Significant LinkedIn growth: +881% impressions and +625% post reactions compared to previous performance.
Conclusion:
A well-crafted positioning strategy, combined with a strong marketing approach and high-quality content, enabled WiseTREND to reinforce its authority in the AI document processing market and boost customer engagement. This case study demonstrates how a comprehensive B2B marketing strategy can drive measurable business outcomes.
WiseTREND (www.wisetrend.com) is an USA-based company - an expert in AI-driven Intelligent Document Processing (IDP) solutions. The company helps businesses extract valuable insights from unstructured data and automate document-heavy workflows, enhancing operational efficiency.
Challenge: Despite its 15-year presence in the market, WiseTREND faced a challenge: with the rapid development of AI technologies, the company needed to refine its positioning and marketing communications. The goal was to strengthen its competitive advantages, increase brand awareness, and attract new clients.
To achieve this, we needed to:
- Develop a repositioning strategy and enhance the company’s value proposition.
- Update the website content and tailor it to the evolving needs of the audience.
- Implement a new content strategy to improve engagement across key marketing channels.
📊 Market Analysis: Researched trends in AI-driven document processing, automation, and data extraction to identify growth opportunities.
🔎 Competitor Analysis: Assessed the positioning of key players, identifying strengths, weaknesses, and differentiation opportunities for WiseTREND.
🎯 Positioning & UVP Development: Crafted a clear and compelling value proposition, emphasizing WiseTREND’s technological superiority, flexibility, and reliability.
📝 Content Revamp: Created expert content for the entire website, including the homepage and 20+ product pages, ensuring relevance for the B2B audience.
📢 Company Presentation: Designed a structured and persuasive presentation highlighting the key advantages of WiseTREND’s solutions.
💼 LinkedIn Strategy: Developed content and promotion recommendations to boost brand visibility among potential clients and partners.
Results:
📈 29% increase in website engagement rate due to improved content and refined positioning.
🚀 2.8x boost in page views per visitor thanks to an optimized content structure.
🌍 Significant LinkedIn growth: +881% impressions and +625% post reactions compared to previous performance.
Conclusion:
A well-crafted positioning strategy, combined with a strong marketing approach and high-quality content, enabled WiseTREND to reinforce its authority in the AI document processing market and boost customer engagement. This case study demonstrates how a comprehensive B2B marketing strategy can drive measurable business outcomes.
LET'S DISCUSS YOUR TASK?
By pressing the "Send" button I consent to the Privacy Policy and Personal Data Processing.
Your trust is very important to us, which is why we strive to ensure complete transparency in how your personal data is processed. This Privacy Policy outlines how we collect, use, protect, and process your data.
1. Collection of Personal Data
We may collect the following data:
Your data may be used for the following purposes:
We collect and process your personal data only on lawful grounds, such as:
We do not share your personal data with third parties, except in the following cases:
Depending on your location, you may have the following rights regarding your personal data:
Our website uses cookies to enhance the user experience. You can manage or disable cookies through your browser settings.
7. Changes to the Privacy Policy
We reserve the right to make changes to this Policy at any time. Changes take effect from the moment they are published on our website.
8. Contact
If you have any questions or requests regarding the processing of your personal data, please contact us at: hello@lakonika.agency
1. Collection of Personal Data
We may collect the following data:
- Name and contact information (email address, phone number)
- Company or business information
- Website visit data (IP address, cookies, browser and device information)
- Any other information you provide directly or through our website
Your data may be used for the following purposes:
- Providing marketing services and communication with you
- Improving the functionality of our website and optimizing its performance
- Analyzing traffic and interactions with the website
- Customer support and responding to inquiries
- Sending marketing materials and offers that may interest you
We collect and process your personal data only on lawful grounds, such as:
- Your consent (for example, for processing data for newsletters)
- Contractual obligations (for instance, if you are our client)
- Legitimate interests (for example, to improve the functionality of our website)
We do not share your personal data with third parties, except in the following cases:
- When necessary to provide you with services (e.g., sharing data with third-party services)
- If required by law or to fulfill legal obligations
- Your data is stored on secure servers, and we take all necessary measures to protect it.
Depending on your location, you may have the following rights regarding your personal data:
- Right to access your data
- Right to rectify or delete data
- Right to restrict processing
- Right to data portability
- Right to withdraw your consent at any time
Our website uses cookies to enhance the user experience. You can manage or disable cookies through your browser settings.
7. Changes to the Privacy Policy
We reserve the right to make changes to this Policy at any time. Changes take effect from the moment they are published on our website.
8. Contact
If you have any questions or requests regarding the processing of your personal data, please contact us at: hello@lakonika.agency