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Transform business ideas into powerful brands
PRODUCT MARKETING AND BRANDING
Empower existing brands with product strategy
LAKONIKA was founded in response to the growing demand for advanced product marketing solutions for startups and emerging companies. Our mission is to help businesses enter the market with a compelling value proposition and a solid go-to-market strategy. We excel in launching new products and strengthening the positioning of existing ones.
Whether you're looking to turn an idea into a successful business or boost your market presence, we’re here to provide expert guidance and support at every stage.
WHAT WE DO
LAKONIKA is a product marketing and branding agency. Partner with us to receive support with the following tasks:
Launching a new product or service
Achieving unparalleled competitive differentiation
Branding a new product or rebranding an existing one
Developing clear and attractive positioning to boost sales and promotion
Creating marketing collateral, from print materials to digital content
Optimizing marketing processes within your company
SERVICES
BRAND DEVELOPMENT
Competitive Intelligence
We analyze actionable information about competitors, their products, and market initiatives. This analysis equips businesses with tactical intelligence, helping to mitigate risks and make informed decisions regarding strategy, positioning, and product development.
Positioning and Value Proposition
After a thorough analysis of your product, customers, market, and competition, we shape the essence of your product by revealing its unique positioning and value proposition. This creates the foundation for distinctive messaging and a strong market position.
Branding
We develop an eye-catching visual identity system that reflects the product's positioning and values, including a brand book, guidelines, identities, and other elements. The result is an attractive brand that resonates with your target customers and increases product awareness and competitiveness.
MARKET LAUNCH
Communication Strategy
We develop strategies with a detailed approach to crafting messages for different target segments and selecting communication methods that will deliver the necessary meanings to potential customers as effectively as possible.
Sales kits and Promotion Tools
Equip your business with impactful and visually appealing materials that will captivate customers, partners, and investors: presentations, leaflets, promotional materials, merchandise, and other tools.
Websites
Get an efficient website that aligns with your business objectives, whether it's a presentation of a product or service, a company website, an online store, a landing page for an advertising campaign, or an event page.
SOCIAL MEDIA MARKETING
Facebook и Instagram Strategy
Unlock your brand's potential with our customized social media marketing strategies. Your strategy will identify the target audience and analyze competitors, include a content plan, and outline engagement methods to connect with, engage, and grow your audience.
Facebook and Instagram Posting Services
Boost your online presence with our comprehensive social media services. We handle posting, create engaging content, interact with your audience, promptly analyze results, and refine strategies on-the-go to drive growth and success.
Targeted Advertising
Empower your business with our targeted ads on Facebook and Instagram. Our expert team creates precise and creative campaigns to reach your ideal audience, driving engagement and boosting your brand's success.
Enhance Product Marketing Processes and Expertise in Your Company
We consult companies in their growth stage, helping to systematize and streamline the processes of product marketers and increasing the efficiency of your product processes.
We analyze your business, goals, and current processes to propose an effective organizational structure and collaboration frameworks. We also develop guidelines and templates to streamline and enhance the quality of marketing tasks.
With clear and consistent processes, employees always know what to do, their motivation increases, and new marketers integrate into the process much faster.
We analyze your business, goals, and current processes to propose an effective organizational structure and collaboration frameworks. We also develop guidelines and templates to streamline and enhance the quality of marketing tasks.
With clear and consistent processes, employees always know what to do, their motivation increases, and new marketers integrate into the process much faster.
LESS WORDS –
MORE MEANING
WHAT INSPIRES US
In the modern world, information overload has become the new normal and dictates new rules. It is critical to communicate with clients using laconic, clear, and meaningful messages.
Our goal is to unlock the product's potential through unrivaled value, differentiation, and crystallized positioning. We craft the right messages and implement them in all product communications. As a result, you get a strong brand that attracts customers, partners, and investors, forging an unparalleled market position.
Our goal is to unlock the product's potential through unrivaled value, differentiation, and crystallized positioning. We craft the right messages and implement them in all product communications. As a result, you get a strong brand that attracts customers, partners, and investors, forging an unparalleled market position.
Polina Ilugdina
Founder of LAKONIKA
CASES
AVIRA Israelit
Objective: Develop a unique image and branding for a new Israeli brand of fragrance products.
Solution: We conducted an analysis of the market, target audience, and competitors to identify unique differentiators. The branding was built around its Israeli origins, with an emphasis on the scents of Israel. We developed the positioning, naming, and a visual system that combined two key symbols: the menorah (as a symbol of the tradition of lighting candles) and the calanit — the national flower symbolizing freshness and fragrance. This approach distinguishes the product on store shelves and in online spaces from those of foreign manufacturers and will resonate well with individuals who feel a connection to Israel.
Solution: We conducted an analysis of the market, target audience, and competitors to identify unique differentiators. The branding was built around its Israeli origins, with an emphasis on the scents of Israel. We developed the positioning, naming, and a visual system that combined two key symbols: the menorah (as a symbol of the tradition of lighting candles) and the calanit — the national flower symbolizing freshness and fragrance. This approach distinguishes the product on store shelves and in online spaces from those of foreign manufacturers and will resonate well with individuals who feel a connection to Israel.
Design Studio Allegori
We chose the name Allegori for our interior design studio because it conveys the idea of a deep connection between space and its symbolism. Allegory is an artistic device that uses images and symbols to convey hidden meanings. In interior design, this is reflected in how each design detail can tell a story, create an atmosphere, and convey a mood. The name Allegori emphasizes the agency's approach to design: each space is not just a combination of materials and forms, but a cohesive concept where every detail matters and helps express a unique idea or vision. Allegori aims to create interiors that are not only visually appealing but also meaningful, evoke emotions, and inspire.
UVIVO
Since 2007, UVIVO has been providing a full range of pet care and maintenance services. The company has decided to launch a new service—a concierge service that helps pet owners address any issues related to caring for their pets quickly and effortlessly. To launch the service, market research was conducted, positioning and pricing policy were developed, a go-to-market strategy was created, and communication materials were designed.
A Startup in the Art Sector
Objective: A startup in the art sector is creating a technological platform based on artificial intelligence for buying and selling artworks. The startup approached LAKONIKA with a request to develop materials to attract investors. The key goal was to create compelling and visually appealing presentation materials that would reflect the platform's innovation, market potential, and key advantages for investors.
Solution:
We developed a comprehensive approach to creating materials for the startup, which included the following stages:
Solution:
We developed a comprehensive approach to creating materials for the startup, which included the following stages:
- Market and Audience Analysis: Conducted an in-depth analysis of the online art platform market to identify market trends and unique opportunities that could interest investors.
- Business Plan Development: Based on market analysis and data from the startup, we created a clear business plan that outlined the growth strategy, projected revenues, and key success metrics.
- Investor Presentation (Pitch Deck): Designed a visually appealing and structured Pitch Deck that clearly highlighted the key aspects of the project and its attractiveness to investors.
- Video Presentation Creation: To enhance the visual component and attract attention to the project, we produced a short video. The video dynamically showcased the platform's key features, innovations in AI usage, and potential for scalability.
LET'S DISCUSS YOUR TASK?
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Your trust is very important to us, which is why we strive to ensure complete transparency in how your personal data is processed. This Privacy Policy outlines how we collect, use, protect, and process your data.
1. Collection of Personal Data
We may collect the following data:
Your data may be used for the following purposes:
We collect and process your personal data only on lawful grounds, such as:
We do not share your personal data with third parties, except in the following cases:
Depending on your location, you may have the following rights regarding your personal data:
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7. Changes to the Privacy Policy
We reserve the right to make changes to this Policy at any time. Changes take effect from the moment they are published on our website.
8. Contact
If you have any questions or requests regarding the processing of your personal data, please contact us at: hello@lakonika.agency
1. Collection of Personal Data
We may collect the following data:
- Name and contact information (email address, phone number)
- Company or business information
- Website visit data (IP address, cookies, browser and device information)
- Any other information you provide directly or through our website
Your data may be used for the following purposes:
- Providing marketing services and communication with you
- Improving the functionality of our website and optimizing its performance
- Analyzing traffic and interactions with the website
- Customer support and responding to inquiries
- Sending marketing materials and offers that may interest you
We collect and process your personal data only on lawful grounds, such as:
- Your consent (for example, for processing data for newsletters)
- Contractual obligations (for instance, if you are our client)
- Legitimate interests (for example, to improve the functionality of our website)
We do not share your personal data with third parties, except in the following cases:
- When necessary to provide you with services (e.g., sharing data with third-party services)
- If required by law or to fulfill legal obligations
- Your data is stored on secure servers, and we take all necessary measures to protect it.
Depending on your location, you may have the following rights regarding your personal data:
- Right to access your data
- Right to rectify or delete data
- Right to restrict processing
- Right to data portability
- Right to withdraw your consent at any time
Our website uses cookies to enhance the user experience. You can manage or disable cookies through your browser settings.
7. Changes to the Privacy Policy
We reserve the right to make changes to this Policy at any time. Changes take effect from the moment they are published on our website.
8. Contact
If you have any questions or requests regarding the processing of your personal data, please contact us at: hello@lakonika.agency